I’ve built and led creative teams at two of Europe’s fastest-growing startups, delivering high-volume, multi-market creative at scale.

I direct and deliver concept to production campaigns for global brands and high-growth startups, leading projects from initial idea and casting through shoot direction and post-production.

My role is a hybrid of creative direction and production leadership, shaping visual concepts, directing shoots across film, motion and photography, and building & leading teams required to deliver bold visual storytelling across multiple channels.